Journalists

2026 Savings Barometer for France and Its Regions – Wave 8

In April 2026, Ifop conducted the eighth wave of the Savings Barometer in France and its regions for its partner Altaprofits. The survey examines trends in savings behavior, retirement, and investments dedicated to funding national defense.

A Passion for Activism: Civic Participation, Community Involvement, and Professional Engagement

What will activism look like in 2026? Who are the people getting involved today in a union, an association, a collective, or even within their own company? In a study conducted in partnership with MAIF, Denis Maillard, co-director of the Foundation’s Observatory on Engagement, analyzes the profound changes in civic engagement based on an original survey conducted by Ifop.

The Mental Health of Self-Employed Workers

In March 2026, Ifop conducted a survey for its partner Welfaire among 800 self-employed individuals in metropolitan France regarding their mental health. The study addressed their perceptions of their own future and that of the country, their satisfaction with their professional lives, their specific vulnerabilities and challenges, and their views on the entrepreneurial environment in France.

@corporate&workexperience

2026 Public Services Efficiency Barometer

The results of the 2026 Public Services Barometer, conducted by Ifop for Acteurs publics and Casden-Banque populaire, reveal a mixed view among the French public regarding public services. While their usefulness is not in question, the majority of respondents have reservations about how they actually operate.

How the French View the 2026 World Cup

As the 2026 World Cup—co-hosted by the United States, Canada, and Mexico—kicks off, Ifop-Fiducial, on behalf of Sud Radio, surveyed the French public about their attitudes toward the tournament: their plans to watch the matches, their expectations for the French national team’s performance, and their concerns about the risk of violence on the sidelines of the event.

Reputation: The New Driver of Brand Influence

In a study conducted by Media Figaro, Sociovision, and Brain Value (part of the Ifop Group) among 1,500 French people, a major shift has come to light: reputation has now emerged as the primary driver of brand influence, ahead of image and brand awareness.

Organic Products in the Face of New Major Consumer Choices.

The survey was conducted among a sample of 2,000 individuals representative of the French metropolitan population aged 18 and over.
In addition, a booster sample of 2,000 consumers who had purchased organic products within the past 12 months was included.
The representativeness of the samples was ensured using the quota method based on gender, age, socio-professional category, and education level, with stratification by region and type of urban area.
Interviews were conducted via a self-administered online questionnaire from 22 to 28 April 2026.

FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs

Ce focus signé par Jérôme Fourquet, analyse l’évolution des violences urbaines associées aux grands événements sportifs et festifs en France.

The Invisible Pain: A Study of Sexual Pain and Its Impact on the Lives of French Women

67% of French women report having experienced painful sexual intercourse in 2026, a sharp increase since 1992. This pain also affects gynecological exams and intimate relationships, frequently impacting pleasure, libido, and self-esteem.

Despite their prevalence, these issues are often kept quiet and trivialized: a majority of affected women have already engaged in sexual intercourse despite the pain, and few discuss it with their partners. Seeking medical care remains limited (39%), hindered by a lack of information, shame, and the perception that this pain is normal.

6th Wave – Mastercard Barometer – Digitalization of Very Small Businesses

Very small businesses will continue to face uneven protection against cyberattacks in 2026, despite a slight decrease in exposure (11%, -3 pts). The smallest businesses are the least well-equipped, and preventive measures are declining slightly (58%, -3 pts).

At the same time, AI adoption is on the rise (42%, +7 pts), driven by business applications. However, barriers related to complexity and data security remain significant, against a backdrop of serious concerns about the rise in cyberattacks.

The French view of the Pantheon

Occurrence creates its Sport, Art & Culture division

Occurrence, a research and communications consultancy subsidiary of the Ifop Group, announces the creation of its Sport, Art & Culture division, a new strategic initiative designed to help players in the sports, e-sports, art and culture sectors understand their audiences, manage their performance and enhance their impact.