Journalists
Welcome to this space designed to make it easier for you to access studies published by Ifop, explore our summary service via Ifop Gen+ and submit your interview requests.
Beauty Perspectives 2026: What Beauty Professionals Are Telling Us About the Industry’s Future
To mark the second edition of the Grand Prix Stratégies de la Beauté, Ifop Group is releasing the results of “Beauty Perspectives 2026,” a study conducted among 180 beauty professionals to analyze the major transformations reshaping the beauty industry.
Major Survey on French People’s Lunch Breaks
The lunch break remains a central ritual in the lives of French workers. Virtually universal, it is seen as indispensable and widely shared, particularly with coworkers. Lasting an average of 46 minutes, it has withstood changes in the workplace and remains a key moment for socializing and building social connections.
The French People’s Attitudes Toward Energy Offers
Against the backdrop of energy crises, the measures implemented by the Energy Regulatory Commission (CRE) in the wake of the 2022–2023 crisis—such as improving the clarity and transparency of electricity and natural gas offers, monitoring their consistency, and the implementation of prudential regulation, appear to be bearing fruit.
Investigation into the Digital Sovereign
In June 2026, Ifop conducted a survey on behalf of its partner Google Cloud among 1,501 French residents of metropolitan France regarding digital sovereignty. The study addresses: the spontaneous image that French people have of this concept, the importance of different types of sovereignty, the criteria for choosing digital tools, French people’s views on global and French digital players, and the partnerships between these players.
Gen Z and Sex
This Ifop study for Nouslib reveals that despite new ways of experiencing romantic relationships, young French people remain largely attached to the idea of the couple. However, behind this norm, desires, fantasies, and temptations are increasingly challenging the boundaries of exclusivity.
In France, the Land of Electric Bikes
As electric bikes (e-bikes) become an increasingly popular mode of transport, they are becoming part of everyday life in France. Drawing on quantitative survey data and qualitative interviews with users, Mathieu Alapetite, Associate Expert at the Jean-Jaurès Foundation, provides an overview of how e-bikes are being used across the country.
Annual Survey on Absenteeism
Ifop assisted Malakoff Humanis in conducting the 10th edition of its annual survey on absenteeism, which surveyed a representative sample of 3,000 employees, 400 business executives, and 200 general practitioners.
Weight-related insecurities and the latest weight-loss solutions from the French
A heat wave, vacation just around the corner, the beach in sight: every year, the pressure builds at the thought of having to face other people’s stares while wearing light clothing—both on the street and at the beach. On social media, there’s a huge gap between #bodypositive accounts that celebrate love handles, cellulite, and “non-conforming” bodies, and the “summer body” craze, with its army of fitness influencers and their before-and-after photos. Caught in the middle, the French—and especially French women—are struggling.
Calls for Runoff Rounds in the Presidential Election
According to an Ifop poll conducted for Marianne, the French favor second-round runoffs in 2027 pitting the centrist bloc against the National Rally, while traditional left-right showdowns appear to be largely rejected.
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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