A boutique strategic consultancy with a French touch, we decode nuance and deliver clarity through curiosity, creativity, and insights that drive what matters most.
Innovation is where possibility meets need and context. We unlock ideas, big and small, that fuel growth.
White Space Exploration. Future Of/ Foresight. Territory and Concept Roadmapping.
Consumer centricity is at the heart of what we do. We are passionate about asking the big questions, spotting the weak signals as culture shifts, and sizing untapped opportunities to focus investment where it matters.
Segmentation. Target Profiling. Market Opportunity Mapping. Shopper Journey. Attitudes & Usage
We help brands truly understand themselves and build actionable plans to maintain and create impact, build resonance, and break through culture.
Brand Equity Tracking. Brand Essence. Brand Strategy and Development
Grounded in global norms (beauty specific), we leverage validated tools to sharpen innovation and maximize market success.
Quantitative validation (BUT/CUT). Qualitative exploration (i-Hut/ sensory exploration).
Leveraging its hubs in Europe, Asia, and the Americas, the initiative brings together the Group’s talent and expertise, from quantitative to qualitative research, and from product innovation to cultural foresight, to provide a 360-degree view of beauty and wellness trends across more than 25 markets. A true community of Beauty Addicts, it builds bridges between cultures and disciplines, brings together diverse perspectives, and develops innovative approaches to provide brands with fresh and actionable insights.
Recognized brands to guide you towards a positive future
Sector expertise and quantitative rigor at the service of decision-makers.
Sociological approach and analysis of sustainable trends to anticipate societal changes.
Measuring and managing the impact of communications and influences.
Social intelligence and innovation to understand and respond to conversations.
Qualitative and strategic insights to build an intimate and forward-looking relationship between brands and consumers.
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
For over 85 years, we’ve been putting the understanding of individuals at the heart of decision-making. Joining the Ifop Group means becoming part of an international ecosystem of experts in marketing and societal research, guided by curiosity, rigor and the desire to move the boundaries.
We support the biggest brands in their transformations, by combining methodologies to examine multiple perspectives and cultures. Here, every assignment is an opportunity to create value, feed strategic thinking and take concrete action in a world on the move.
What if it all started with you?
Beauty studies conducted in the past year
50 in Skincare | 15 in Fragrance | 26 in Makeup | 12 in Hair
Consumers
Experts
Group turnover in 2025
The percentage of studies conducted abroad
geographical hubs. In the USA, China and Europe
Learn more
Visit our dedicated page or contact us via contact@ifop.com.
