Grasp expectations at every touchpoint
Our vision
By deciphering each touchpoint and fine-tuning the experience, create a streamlined, high-impact experience.
To transform attention into engagement, and engagement into preference.
Your challenges
Not all touchpoints are created equal: some crystallize expectations or breakdowns in trust.
Talking the right language at every stage optimizes the performance of marketing and sales processes.
Reducing friction on key channels boosts satisfaction, conversion and loyalty.
Fields of action
The customer experience, captured on the fly
IfopOnTheGo is an agile solution, compatible with quali, quanti or hybrid methods, and deployable internationally. Our mobile application is designed to capture consumers’ feelings in real time, right at the heart of their experience. It grasps emotions, usage, photos or videos on the fly, ascertaining an authentic understanding. It’s the perfect complement to our more traditional studies, and can be adapted to your tracking needs over time.
Instil meaning to every touchpoint
Our dedicated CX team can help you analyze your customers’ expectations at every stage of the customer journey. Relationship, commitment, preference… Thanks to an expert, local and multi-sectoral approach, we can help you reconstruct what experience builds. This expertise can be deployed in France or abroad.
Partagez votre brief
Si vous n’en avez pas, nous pouvons le construire ensemble.
Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
- 75 %
-
of customers buy more after quality in-store interaction, indicating that the quality of customer contact points and their feedback has a strategic impact on sales decisions.
McKinsey proposal (2025)