Map your stakeholders & competitors
Our vision
Keeping an eye on your competitors is no longer enough. Today, it’s crucial to understand your entire ecosystem and how it can reshape the rules of the market.
Your challenges
It’s no longer just a question of keeping up with direct competitors, but also with the cultural, media and social figures who influence representations.
Mapping stakeholders enables to anticipate power relationships and opportunities for collaboration or differentiation.
A clear vision of the competitive landscape enables to quickly adjust your posture, offer or communication.
Partagez votre brief
Si vous n’en avez pas, nous pouvons le construire ensemble.
Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
- 59 %
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of decision-makers say that their competitive intelligence does not take sufficient account of new or peripheral players on the market
(Ifop for Indexel, 2023)