Evaluate the coherence between your image & your experience
Our vision
The slightest discrepancy between brand message and customer perception can generate mistrust. Evaluate your consistency and make your claims a reality with every interaction.
Your challenges
Mapping the touchpoints where the brand promise is not being kept helps restore trust and improve satisfaction.
Perception of coherence presupposes a similar mindset at all levels of the organization.
Each touchpoint is an opportunity to confirm one’s core values, and bolster ties with the public.
Fields of action
Assess your brand’s perceived value
Experience Aura is an Ifop Group proprietary approach. It measures the overall power of the customer experience, beyond transactional touchpoints alone. By integrating emotions, projected image and relational experience into a single holistic indicator, Experience Aura also enables us to capture what your brand embodies, what it leaves in its wake, or what it makes people feel.
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Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
- 63 %
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of consumers stop buying a brand when the customer experience doesn’t match the perceived promise
(Ifop for Indexel, 2023)