FOCUS No. 251 – How France Has Come to Accept Urban Violence During Sporting Events and Festivals
Read the article
Journalists
Welcome to this space designed to make it easier for you to access studies published by Ifop, explore our summary service via Ifop Gen+ and submit your interview requests.
477 results
Reactive skin, an increasing number of skincare products, and the quest for natural ingredients: the major beauty trends revealed by the “2026 Skin Barometer” by Typology × Ifop
Typology and Ifop unveil the first edition of the Skin Barometer, a study that combines 791,045 skin assessments conducted on www.typology.com during the first half of 2026 with an Ifop survey conducted in October 2026 among 1,000 representative French adults. It highlights the new skin concerns of the French public, changes in their skincare routines, and their expectations regarding ingredient composition.
Fragrances: 6 Trends That Are Redefining Consumer Expectations
Perfume is no longer limited to a signature scent. It has become a medium for personal expression, experimentation, and emotion. Driven by changing consumer habits, evolving gender norms, and the influence of social media, the fragrance market is undergoing profound transformations.
Eating Well: The Refrigerator, an Unexpected Ally for the French
Eating well depends not only on what you buy, but also on how you store your food. The Ifop study commissioned by Liebherr reveals that better storage conditions could encourage the French to consume more fresh and seasonal produce, while reducing food waste.
Luxury: The New Drivers of Desire, According to a Snap Inc. Study
At Crafted for Luxury, the immersive event organized by Snapchat, Snap, WPP Media, and the Ifop Group unveiled the initial findings of their international study, “The New Age of Luxury: Designing Desire in an Age of Paradox,” which surveyed 9,000 luxury consumers aged 18 to 45 across nine markets.
LUXUS+ Customer Relationships at the Heart of Luxury’s Value: Regaining Trust in the Age of AI
In its new research paper, “Customer Relationships at the Heart of Luxury Value: Regaining Trust in the Age of AI,” Sociovision (Ifop Group), in partnership with LUXUS+, explores new consumer expectations and the evolving nature of customer relationships in the luxury sector.
Generation Alpha and Technological Innovations: What Challenges Lie Ahead for the Future of Beauty?
With Generation Alpha, a new era is beginning, marked by an early exposure to beauty standards and a strong integration of technology.
Today, financing has become an integral part of everyday life for the French.
Conducted by Ifop for Oney, this study reveals that 84% of French people have already used a financing solution. Beyond major projects, financing is part of everyday life and serves primarily as a budget management tool, helping people spread out their expenses or preserve their savings.
The French and the Bardella Affair
After Mediapart revealed anti-Semitic remarks attributed to Jordan Bardella and dating back to 2013, Ifop conducted an opinion poll on the subject on behalf of LCI.
The French and the High School Student Movement
As the high school student protests spread and several rallies are marred by disturbances, Ifop conducted a survey for LCI to gauge the French public’s views on this movement. Conducted on October 6 and 7, 2026, with a sample of 1,000 people, the survey reveals divided opinion: genuine but minority support, overshadowed by concern, and a clear condemnation of the violence, the responsibility for which is the subject of sharp partisan disagreement.
2026: At 200 years old, photography is reinventing itself without abandoning its fundamentals
To mark the bicentennial of photography, the 11th edition of the Photo & Video Barometer, conducted by Sociovision (Ifop Group) for the Photo & Video Fair and the French Alliance for Digital Industries (AFNUM), explores what is changing in practices… and what remains the same.
Beauty and Generation Z: Toward a New Set of Standards for Brands
Generation Z is no longer content to simply consume beauty—it is redefining the rules.
Driven by a digital culture and a heightened awareness of social issues, it is introducing new expectations that are profoundly reshaping the market.
Nearly 3 out of 4 young people say they place particular importance on brands’ values and ethics. This expectation goes beyond mere communication: it affects the overall credibility of the companies involved.
Domestic Employment in France: Perceptions and Experiences
The Use of In-Home Employment: A Practice Followed by a Minority but Far from Marginal, Shaped by the Principles of Mutual Support and Standard of Living
Nearly one in four French people report relying on domestic help, driven by a combination of family support and standard of living.
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
Learn more
Would you like to contact us or send us a brief?
Visit our dedicated page or contact us via contact@ifop.com.
