Segment your target profiles
Our vision
Build living segmentations, connected to your targets’ usages, values and aspirations.
The objective? Become better acquainted with your customers, accelerate growth or boost your market share.
Your challenges
By integrating lifestyles, motivations and current issues, you can render your offer more impactful.
Meaningful segmentation enables you to prioritize your investments and optimize your marketing and sales efforts.
Well-defined targets facilitate personalization, improve marketing ROI and boost business performance.
Fields of action
Activate your growth levers
Our strategic profiling approach identifies the best business opportunities based on a detailed examination of targets. By combining marketing data and sociological analysis, we can precisely target the segments that need to be recruited, retained or developed. Acquiring, intensifying, upgrading or conquering new markets… This solution is key to helping you activate the right levers.
9 profiles for a better understanding of society
Microcosmes is Ifop’s exclusive sociological segmentation tool. Values, politics, media… It is based on 150 indicators and enables to classify individuals into 9 key profiles. The asset for you? Refined analysis of all types of studies. Our solution can be activated via a duplicable methodological algorithm, and is now available in France and internationally. Co-developed with Sociovision.
Partagez votre brief
Si vous n’en avez pas, nous pouvons le construire ensemble.
Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
- 64 %
-
of marketers feel that their current segmentation does not enable them to activate their campaigns effectively
(Ifop for EBG, 2023)