Design engaging user experiences
Our vision
Capture your audiences and drive customer engagement by creating memorable, useful, intuitive and emotionally engaging experiences.
Your challenges
Eliminating irritants directly improves conversion and retention rates.
An engaging UX promotes brand awareness and positive word-of-mouth.
A well thought-out UX expresses brand value and impacts both preference and business performance.
Fields of action
Assess your brand’s perceived value
Experience Aura is an Ifop Group proprietary approach. It measures the overall power of the customer experience, beyond transactional touchpoints alone. By integrating emotions, projected image and relational experience into a single holistic indicator, Experience Aura also enables us to capture what your brand embodies, its lasting impact, or what it makes people feel.
Partagez votre brief
Si vous n’en avez pas, nous pouvons le construire ensemble.
Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
- 25 %
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of customers abandon a brand after just one bad experience
McKinsey, 2016