Stay in charge of your brand image & reputation
Our vision
Trust is earned over time, but can be lost in an instant. Managing your reputation and brand awareness means anticipating, listening and acting in accordance with what you claim to be.
Your challenges
Understanding how the brand is perceived enables you to identify early warning signs and adjust your posture.
Consistency is the first expectation that the public has of companies, against a backdrop of widespread mistrust.
Measuring, objectifying and developing perceived brand image has become a lever for enhancing value in the eyes of customers, partners and investors.
Fields of action
Anticipate risks and secure your choices
Acquisition, partnership, company transfer or brand hygiene… Our reputation audit is designed for when the outcome really matters. It assesses the reputation of your company, your decision-makers/executives or your brands, based on publicly available sources. It provides you with a clear risk index – from favorable to unfavorable, risky, neutral or mixed – to enable you to anticipate crises, detect no-go areas and inform your strategic decisions.
Partagez votre brief
Si vous n’en avez pas, nous pouvons le construire ensemble.
Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
- 65 %
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of French people believe that discrepancy between words and deeds does lasting damage to a brand’s reputation.
(Ifop for Comfluence, 2023)