Stand out on a social issue & get people talking about you
Our vision
Being in the news without displaying an opportunistic attitude entails greater legitimacy, a strong connection with your audiences, and the opportunity to generate a lasting positive influence.
Your challenges
Identifying a specific topic that mirrors your identity strengthens your brand’s coherence and the impact of your messages.
Echoing the values of one’s audience generates adhesion and engagement, while leaving a lasting impression.
Speaking out requires a strategic framework and monitoring mechanisms to prevent the process from backfiring.
Fields of action
Make your point of view heard in the public arena
Being a leading research institute when it comes to social issues, we can help you make your voice heard in the public debate. Publishing a survey means positioning your brand or organization on a strategic subject, capturing the attention of decision-makers and the general public, and asserting your legitimacy thanks to our widely acknowledged expertise and powerful media network.
Reveal the social significance of your mission
Think beyond your brand’s business purpose. It also has a social role to play. Thanks to our societal studies, we can help you identify your raison d’être, rooted in contemporary expectations. This is a powerful tool for enhancing your reputation, your public relations and your influence strategy.
Give your speech resonance
Why not rely on a legitimate voice from outside your organization to embody your issues? Bringing in experts can provide an objective, recognized perspective to lend credibility to your message in the media, at events or with your stakeholders.
Partagez votre brief
Si vous n’en avez pas, nous pouvons le construire ensemble.
Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
- 64 %
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of French people expect brands to show a commitment to major social issues.
(Ifop for W, 2023)