We help you decipher consumer expectations of consumer goods and retail to guide innovation, steer your brands, and reinforce the relevance of your offer.
The next revolution on our plates is underway. Cultured meat, edible offal, organ supplements… Alternative proteins are emerging as the answer to the food and environmental crisis. A booming market, blending innovation, nutrition and sustainability.
Eating fast and well has become the norm. Snacks rich in protein, fiber, superfoods and microbiotic benefits are now part of our daily routine. Brands are innovating to combine convenience, taste and health benefits. This represents a major opportunity on all snacking segments.
Fiber is making a comeback! Whether it is a question of digestion, microbiota or satiety, fiber meets consumers’ expectations for well-being. Wholegrain cereals, pulses, dried fruit or specific fibre enrichment… Brands are banking on this natural, functional ingredient to boost daily nutrition.
Eating habits are constantly evolving. Internationalization, snacking, food delivery, or a return to local sourcing… New generations are redefining their relationship with taste, time and conviviality. A major cultural mutation, between tradition and innovation.
Engaged, curious and ultra-connected, Gen Z is shaking up the world as we knew it. They do not compromise on taste, but expect meaning, local products… and fun! Shareable dishes, hybrid eating experiences, viral food, veggie choices, labels… Brands have to adapt to a generation that consumes as it thinks.
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Un bon brief comprend votre problème, votre public cible, les thèmes que vous souhaitez étudier et d’autres éléments clés.
Jérémy Boué
Co-founder of Hydratis
Maude Legendre
Colgate Brand Lead – Western Europe
Fabrice Derouet
Director of Brands and Communications Groupe HOLDER / Boulangeries PAUL
Barbara Bidan
Director of Health, Sustainable Food, Corporate Communications and Public Affairs, Fleury Michon
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