Following media coverage of a hantavirus cluster, Deep Opinion analyzed online conversations. This episode highlights a key shift: a public health alert no longer spreads solely as medical information, but as a social phenomenon, interpreted through the lens of COVID-19, institutional trust, and the dynamics of social media.
Disconnection is becoming a new marker of luxury. Faced with digital overload, consumers are increasingly seeking analog experiences and authentic moments. For beauty and luxury brands, the challenge is not to choose between digital and physical, but to create experiences where digital inspires and offline strengthens emotional connections.
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