Le Mag by Ifop Group

Edition 2026
Perspectives from our local teams around the world

Global watches

The question is not whether luxury will recover – it will. But the real problem lies in the lack of creative disruption
The luxury market is at a turning point. Despite global challenges and a modest outlook, the United States remains a key growth driver, with a forecast increase of 4-6% between 2025 and 2026 thanks to favorable economic conditions. However, the future impact of tariffs, exchange rates and potential changes in aspirational consumer behavior remain uncertain.

Voices

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  • Ifop Marketing
  • Food and consumer goods

“The interpellation feature has shown that an informed consumer can really influence brand decisions – Julie Chapon, co-founder of Yuka”

Julie Chapon
Co-fondatrice de Yuka

Here’s a look back at our In-Food event, a morning dedicated to major changes in the food industry!

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At the Ifop Group, we believe that everything starts with people. It is up to each of us to shape the future.