We harness social intelligence to help brands and institutions listen, understand and take action in a world where conversations shape decisions and cultural trends.
Observation and analysis to ascertain protection: we capture online conversations to understand underlying trends and help brands manage e-reputation.
Deciphering of cultural dynamics and emerging movements to provide foresight and strategic guidance.
Identification of social pioneers, mapping of communities of influence, and focus on KOLs shaping the future.
Development of unique AI solutions, training of customer teams, while also acting as the Group’s innovation hub to facilitate AI integration and create more value.
Following media coverage of a hantavirus outbreak, Deep Opinion analyzed online discussions. This analysis reveals a key shift: a public health alert no longer circulates solely as medical information, but as a social phenomenon, interpreted through the lens of COVID-19, institutional trust, and the dynamics of social media.
Inspired by the work of economist Gabriel Zucman, the bill sponsored by Eva Sas calls for a minimum tax rate of 2% on wealth exceeding 100 million euros. Initially viewed as a technical issue, this measure quickly became one of the most widely discussed topics of the new political season.
Convinced that social listening sheds light on social dynamics, Jocelyn Munoz advocates a hybrid approach that combines data, AI and cultural analysis to understand the narratives that shape behavior. With an agile, entrepreneurial mindset, he has put together a multi-disciplinary team where trend consultants and tech engineers work together. This unique alliance enables him to support brands in their innovation strategies, combining advice on cultural evolutions with the development of tailor-made solutions for research projects in different sectors.
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
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We’re looking for motivated and passionate talent.
Learn more
Visit our dedicated page or contact us via contact@ifop.com.
