Anim[AI]
Our goal
Create ongoing interactions with your target audience to test, refine, and co-create in real time
Rationale for this solution?
In markets where expectations are evolving on a permanent basis, teams need to be able to explore, test and adjust their ideas, concepts or messages faster.
Our Approach
An AI personae conversational interface built around validated consumer data, lifestyles, attitudes and real socio-cultural insights. Anim[AI] enables to bring your targets to life using continuous interaction so as to explore, test, enhance and adjust concepts, messages or innovations in real time.
– either based on your own segmentations and proprietary customer data,
– or via the Microcosmes categories (social segmentation developed by the Ifop Group)
so as to ascertain faster exploration of reactions, usages, expectations and emerging market tensions.
Why Anim[AI]?
What is Anim[AI]?
Anim[AI] brings insights to life, making them more accessible and activable in the day-to-day work of marketing, innovation, strategy or research teams.
In concrete terms, it enables :
– Explore consumer behaviors, attitudes and expectations,
– Test ideas, concepts or claims in advance,
– Refine product, communication or packaging proposals,
– Evaluate the relevance of trends or biases according to different target profiles.
Who is it for?
Anim[AI] is aimed at all teams involved in brand strategy:
– marketing teams,
– innovation and R&D teams,
– insights and strategy teams,
– retail or digital teams,
– and, more broadly, any organization wishing to better share and embody the knowledge of its targets.
What’s the value for teams?
Anim[AI] allows you to :
– save time in the exploration and framing phases,
– make the most of what you learn from your studies,
– align teams around a common understanding of targets,
– feed collective thinking with the point of view of your target consumers.
Anim[AI] doesn’t replace research, but extends its impact and facilitates its day-to-day activation.
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
