Rethinking the future of the automotive sector with Renault
Case study: Automotive
Need
In a context affected by the energy transition, the Chinese offensive and changing usage patterns, Renault is looking ahead to 2035 to set a clear course.
Approach
To fuel Renault Group’s innovation, the approach is based on the analysis of megatrends, the identification of drivers of change and examination of brand-specific scenarios.
Impact
Faced with upheavals in the sector, the automotive leader has laid the foundations of a shared innovation strategy, to link long-term vision and realities on the ground.
Anticipating the future of mobility, step by step
Analysis of in-depth transformations
Analysis of socio-cultural, economic, geopolitical, climatic and technological mega-evolutions to identify the major trends shaping the future of mobility and structure a long-term vision shared by all stakeholders.
Imagining the drivers of change
A creative workshop to bring out the drivers of change: transformation dynamics identified on the basis of analyzed trends. This collective brainstorming session provides food for thought and enables to foresee possible future developments in the automotive sector.
Possible futures to explore
A workshop and design hub to draw up credible and contrasting prospective scenarios. Based on identified trends and drivers, these scenarios enable to model visions of the future that can be used to open up the Group’s strategic thinking.
Turning visions into concrete levers
Activation workshops organized with each of the Group’s brands to confront scenarios with specific challenges and feed innovation strategies. A way of turning forward-looking thinking from concept to action.
A fully-comprehensive project illustrating our Foresight approach, which has generated transformative dynamics for the entire Renault Group.
Nicolas Riou
Brainvalue
A global vision of the automotive industry
Extended to Europe, Turkey and Latin America, this large-scale project has enabled the Renault Group to project itself and guide its innovation strategy in a changing sector marked by profound technological, economic and societal upheavals. A structuring vision shared throughout the Group.
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