The paradoxes of luxury presented at Paris Luxury Summit 2023
Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes for the 2023 edition a "FULL PARADOXAL"
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ifop asia
Our Mission
At the heart of the world’s most dynamic region where wealth, consumption and digitalization are developing and changing at greater speed than anywhere else, Ifop Asia has been created to provide a bridge between valued brands, services, corporations and Asian people. We are here to connect the former to the latter, to be a facilitator between the two.
We are committed to helping our clients in the fields of luxury, beauty, lifestyle and health & wellness to identify business opportunities, make connections, nurture ideas and unlock potentials through sound, actionable market research.
news
[Press Release] The Ifop Group Enters Strategic Partnership with Israeli Startup Fairgen to Transform Market Research Through Generative AI
On the occasion of the event "Printemps des études" and following months of successful trials, the Ifop Group announced a transformative partnership
Read more« With Ifop, Brain Value’s mission is to become THE specialist for strategic qualitative research » – Interview with Nathalie Ternisien, Ilana Rudiakov and Nicolas Riou
Courtesy of MRNews * A few weeks ago, Ifop, the oldest French group specialised in marketing and opinion research,
Read moreVISION[S] – trends in Europe, North America and Asia
Vision[s] is an international prospective study conducted each year by Sociovision (Ifop Group), which highlights emerging trends in the world
Read more[Press Release] Ifop Group joins the community of Napoleons for the 17th edition of the Summit in La Baule and becomes a partner.
In 2023, the Ifop Group and Les Napoleons are joining forces in a partnership for the 17th edition of the Summit, on the theme of "Repair", which
Read more[CORPORATE NEWS] The Ifop Group continues its growth and acquires Brain Value, the leader in qualitative research in France.
“The acquisition of Brain Value is an opportunity for Ifop Group to bolster its leadership in the French market research sector and further
Read moreTHE FUTURE OF LUXURY AND BEAUTY 3.0
The Ifop Group (with Stéphane Truchi, Ilana Rudiakov, Remy Oudghiri & Michel Ladet) x Darkplanning (with Eric Briones) x Darkplanning has designed
Read more[DECODING] PUT A RING ON IT… BUT ONLY IF IT’S ETHICAL
In this Decoding #4, the IFOP IQ team analyses the emergence of ethical and responsible wedding jewellery in the French and American markets, by questioning
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