Journalists

Episode 3 – Tomorrow, Every Company Will Manage Its AI Footprint

Editorial Series – GEO, AI, and Algorithmic Reputation: The AI footprint will become a new key reputation indicator, complementing brand trackers. Organizations will need to measure what AI systems say about them, the sources and arguments cited, and how they stack up against competitors, in order to better manage their algorithmic reputation.

Presidential Election Barometer – Wave 5

On the eve of the first presidential debate, organized by MEDEF at Roland-Garros on August 27, 2026, this latest installment of the Ifop-Fiducial presidential election poll for LCI, Le Figaro, and Sud Radio highlights, with just over a year and a half to go before the election, several notable shifts in the balance of power on both the left and the right.

Episode 2: The Six Mistakes Communications Professionals Still Make

Editorial Series – GEO, AI, and Algorithmic Reputation: GEO is not limited to SEO best practices; AI prioritizes consistency, diversity of sources, relationships between concepts, and credibility. GEO is therefore, above all, a matter of reputation and communication strategy, requiring a reliable assessment to measure its presence in AI responses.

Episode 1 – GEO: You’re No Longer Just Optimizing a Search Engine-You’re Influencing an Opinion Leader

Editorial Series – GEO, AI, and Algorithmic Reputation: Generative AI Is Transforming SEO and Communication: Visibility Is No Longer Enough; Brands Must Now Be Understood, Cited, and Recommended by AI. GEO is becoming a strategic priority for measuring and managing their presence in responses from ChatGPT, Gemini, Claude, and Mistral.

Vacation: The History and Geography of an Unfulfilled Right

France is the world’s top tourist destination, but a significant portion of the population still does not go on vacation. The study by Jean Pinard and Rémy Oudghiri analyzes the causes of this inequality and proposes better coordinating financial assistance, supporting social tourism, and creating a national fund to help people take vacations.

Restrictions on travel due to rising fuel prices

IFOP conducted a survey for the Jean-Jaurès Foundation, asking French people about changes in their car usage following the rise in fuel prices.

Health: France’s Biggest Concern

In June, Ifop surveyed 3,007 French citizens on behalf of LNA Santé regarding the healthcare system. The conclusion is clear: the 2027 presidential election will be all about healthcare.

Popularity Ratings – Ifop Opinion Barometer – July 2026

François Kraus Appointed Deputy Director of the Ifop Opinion Department and Director of News and Politics Expertise

François Kraus has been appointed Deputy Director of the Ifop Opinion Department and Director of News and Politics. An expert in opinion polling and electoral behavior, he has been helping to analyze major political and societal trends in France for nearly 20 years. This new role strengthens the Ifop Group’s expertise in analyzing public opinion, electoral dynamics, and societal changes.

The Office in the Age of AI: Between Transformation and New Challenges

Ifop partnered with Gecina to conduct a study on the impact of the rise of artificial intelligence on the future of the office.
Conducted among 502 executives from companies with 50 or more employees, this study examines how companies anticipate the effects of AI on work organization and office use.

Beauty & Beyond: The everyday role of cosmetics and personal care in Europe

Major pan-European study finds 88% of Europeans say their daily personal care routines – powered by cosmetics and personal care products – positively impact how they feel today and help them age healthily.

Leroy Merlin Observatory: Summer Comfort – A New Challenge for Sustainable Housing

To mark the launch of its Observatory, Leroy Merlin commissioned Ifop to conduct a major survey on summer comfort among 6,042 French citizens representative of the population aged 18 and older; the fieldwork was carried out after the first heat wave in May (June 3–17, 2026). The goal was to understand how extreme heat changes people’s relationship with their homes, impacts residents’ daily lives, and reveals new vulnerabilities in the face of climate change.