ESOMAR Congress 2025 : Bridging the Gaps
Bridging the Gaps
Integrating rare audiences into strategic quantitative research
How synthetic data enriches market understanding without compromising scale – from innovation to impact. L’Oréal has unlocked the secret of niche insights with AI, generating concrete results at scale with rare audiences.
Nadezhda (Nadia) Obukhova, L’Oréal, France
Thomas Duhard, IFOP, France
Samuel Cohen, Fairgen, Israel