Growth Optimization > Consumer Acquisition Strategy
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VISION[S]
New for 2026
VISION[S]
Decode the trends shaping tomorrow’s world
Energy, digital and food sovereignty… In 2026, the desire for greater independence is gaining ground worldwide, while consumers remain deeply attached to openness, exchange and discovery.
How can this paradox be explained? What priorities are emerging across Europe, North America and Asia? And how are these shifts reshaping consumer expectations?
Vision[S] 2026-2027 is Sociovision’s (Ifop Group) international foresight study. Conducted among 9,000 people across three continents, it combines quantitative research, international qualitative monitoring and expert interviews to identify emerging trends and anticipate their implications for brands and businesses.
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