Journalists
Welcome to this space designed to make it easier for you to access studies published by Ifop, explore our summary service via Ifop Gen+ and submit your interview requests.
François Kraus Appointed Deputy Director of the Ifop Opinion Department and Director of News and Politics Expertise
François Kraus has been appointed Deputy Director of the Ifop Opinion Department and Director of News and Politics. An expert in opinion polling and electoral behavior, he has been helping to analyze major political and societal trends in France for nearly 20 years. This new role strengthens the Ifop Group’s expertise in analyzing public opinion, electoral dynamics, and societal changes.
The Office in the Age of AI: Between Transformation and New Challenges
Ifop partnered with Gecina to conduct a study on the impact of the rise of artificial intelligence on the future of the office.
Conducted among 502 executives from companies with 50 or more employees, this study examines how companies anticipate the effects of AI on work organization and office use.
Beauty & Beyond: The everyday role of cosmetics and personal care in Europe
Major pan-European study finds 88% of Europeans say their daily personal care routines – powered by cosmetics and personal care products – positively impact how they feel today and help them age healthily.
Leroy Merlin Observatory: Summer Comfort – A New Challenge for Sustainable Housing
To mark the launch of its Observatory, Leroy Merlin commissioned Ifop to conduct a major survey on summer comfort among 6,042 French citizens representative of the population aged 18 and older; the fieldwork was carried out after the first heat wave in May (June 3–17, 2026). The goal was to understand how extreme heat changes people’s relationship with their homes, impacts residents’ daily lives, and reveals new vulnerabilities in the face of climate change.
Social Media and Youth Health—Between Influence, Exposure to Risks, and Prevention
This survey was conducted by Ifop among 2,000 young people aged 15 to 24 living in metropolitan France. It explores their use of social media, their exposure to certain content related to the body, health, or performance, their behaviors, and their expectations regarding prevention.
Rural Residents and the Presence of Wolves in the Area
This study shows that a majority of rural residents support the presence of wolves in the wild in France and their continued status as a protected species. In response to attacks on livestock, respondents clearly favor strengthening protective measures rather than increasing culling, demonstrating a certain willingness to pursue a regulated coexistence between livestock farming and biodiversity conservation.
The Personality Dashboard – July 2026
The July 2026 survey by Ifop-Fiducial for Paris Match and Sud Radio marks a sharp reversal from the positive trend observed in June: among the 49 public figures already surveyed the previous month, 30 saw their ratings decline, six remained stable, and only 13 saw their ratings rise.
2027: The five-year term during which France will decide how it wants to age. How do the French view this?
Ifop, on behalf of SYNERPA, surveyed the French public about their views on care for the elderly. The survey was conducted on a sample of 1,000 people representative of the French population aged 18 and older, from June 18 to 19, 2026.
Opinion Brief #304 – Marine Le Pen’s Image in the Wake of Her Announcement of Candidacy for the 2027 Presidential Election
The day after Marine Le Pen announced her candidacy for the 2027 presidential election, Ifop-Fiducial, on behalf of Sud Radio, surveyed the French public about their perception of her.
Business Climate Survey for Very Small Businesses – 84th Survey
As summer approaches, leaders of very small businesses (VSBs) are taking this opportunity to assess their operations and prepare for the coming months. While managing vacation time and business operations remains heavily dependent on the industry, business owners are generally confident about the start of the 2026 school year.
Le regard des Français sur la Coupe du monde 2026 et les chances des Bleus
Quelques heures avant le quart de finale de l’équipe de France face au Maroc, dans cette Coupe du monde 2026 organisée aux États-Unis, l’Ifop publie pour Sud Radio un sondage sur le regard des Français à l’égard de la compétition et des chances des Bleus.
Voting Intentions for the 2027 Presidential Election and French Public Opinion Following Marine Le Pen’s Announcement of Her Candidacy
While nearly one in two French people (48%) did not believe that Marine Le Pen would run in the presidential election (Ifop Fiducial presidential ambition poll for *Le Figaro* and *Sud Radio* in May 2026), the Ifop poll for LCI and Le Figaro surveyed French citizens about their voting intentions following Marine Le Pen’s announcement of her candidacy on TF1’s 8 p.m. news on Tuesday, July 7.
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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