Journalists
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Professionals and the road: how well do they know their employees’ road risk (Edition 2026)
Awareness of road risk has increased since 2016 among the managers surveyed, with better identification of their responsibility and its more frequent inclusion in the Document Unique.
Managers are also more aware of their responsibilities, particularly with regard to home-work journeys, which were still poorly identified ten years ago.
Despite these advances, road risk remains largely underestimated, with prevention actions implemented by only a quarter of managers, and insufficiently planned for the year 2026.
The lack of action is primarily due to a lack of interest or a feeling of not being concerned, rather than a lack of resources.
Raising managerial awareness appears to be the key lever for transforming awareness into concrete prevention initiatives within companies with 1 to 49 employees
The French and AI: from technological curiosity to everyday use
On the occasion of the first edition of the Grand Prix Stratégies de l'AI 2026, Ifop Group has shared an exclusive study on the adoption of generative artificial intelligence by the French and its impact on information, choice and consumption paths.
The French and AI: from technological curiosity to everyday use
On the occasion of the first edition of the Grand Prix Stratégies de l'AI 2026, Ifop Group has shared an exclusive study on the adoption of generative artificial intelligence by the French and its impact on information, choice and consumption paths.
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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