FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs
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[DECODING] THE WINE & SPIRITS PACKAGING REVOLUTION IN THE AGE OF ENVIRONMENTAL AWARENESS
In this third issue of [DECODING], we examine the solutions envisioned by both consumers and wine and spirits brands to rethink packaging in this age of environmental awareness.
“Regarding food, yes I will be careful with what…
[DECODING] TOMORROW, EVERYONE WILL USE THEIR BIKES FOR GETTING AROUND: ARE THE FRENCH READY?
For this second issue of [DECODING], an exploratory dive into the minds of consumers and strategic monitoring of the products & services of tomorrow, Ifop IQ is interested in cycling, a means of transport whose popularity is growing from year to …
The new central role of managers and the challenge of recognition at work
This note looks at how managers are perceived and evaluated, what is expected of them, and how they themselves perceive their mission. In a dynamic approach, the analysis will also describe the evolution of these indicators over time..
Ifop Inc. is building a strong presence in the U.S. for consumer insights and strategic planning
Ifop conducts research in more than 70 countries. In 2020, New York office was opened, headed by Stephanie Sandler who has a dual background in marketing and research. Today, the US team consists of 8 research, strategic planning …
Beauty, the top product purchase category on social networks in the United States and France
E-commerce is at the heart of all marketing strategies, and it alone encompasses many channels, such as brand sites, specialist retailer sites, social networks, etc.
In France, 1 in 3 women report that they bought beauty products online …
[DECODING] To be a woman in France and the United States in 2022 is to be a feminist
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The Ifop IQ team offers you an exploratory dive into the minds of its consumers, based on its qualitative studies, monitoring and strategic planning work. Every two month, a new theme is explored!
In this fi…
Sociovision anticipates changes in society and accompanies your transformations
The yellow vests, the spread of working from home, #metoo and the rise of female activism, the unavoidable inclusiveness in the United States, skintellectuals, new masculinities, extremist voting, the middle classes, etc. – so many subjects that the …
[Press Release] The IFOP Group enhances its offer by acquiring Occurrence
IFOP is acquiring Occurrence, an independent research and consulting institute created in 1995. A specialist in communication (corporate & brand, media analysis, internal, public, events, digital, etc.), Occurrence supports companies a…
Ifop Group commitments: 2022 CSR Charter
The Ifop Group has been committed to the societal and environmental issues since its foundation. In 2022 we wish to reaffirm the engagements through the creation of our own Corporate Social Responsibility, CSR Charter, to change d…
[TRIBUNE] Four questions to Ilana Dupeyron, Head of IQ
You joined the Ifop Group in 2021 to manage the Inspiring Qual entity, a merger between Quali Marketing and InCapsule, what is your vision for "Inspiring Qual"?
Inspiring Qual, as its name suggests, aims to give an inspira…
[Press Release] Ifop, the resilience
At the beginning of 2022, it is time to look ahead. What are the new ambitions of the Ifop Group, a pioneering research institute and leader in survey-based opinion polling? How is Ifop poised in the marketing research ecosystem? What are the Group'…
[The portrait] Frédéric Dabi, DGM – Head of Ifop Opinion
How did you first hear about the IFOP Group?
In the 1980s through the Top 50 of the French favourite personalities.
Do you have a story about your first day?
It was 31 March 1995, a national strike day.
Do you have a …
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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