Journalists
Welcome to this space designed to make it easier for you to access studies published by Ifop, explore our summary service via Ifop Gen+ and submit your interview requests.
Middle classes under pressure. Between life on the cheap and insufficient public support
In 2010, when the country was facing a serious economic crisis, Ifop conducted a major sociological survey on the situation and feelings of the French and the middle classes. This survey was carried out again in 2013, so..
[Press Release] The Ifop Group Enters Strategic Partnership with Israeli Startup Fairgen to Transform Market Research Through Generative AI
On the occasion of the event "Printemps des études" and following months of successful trials, the Ifop Group announced a transformative partnership with the Israeli startup Fairgen.
This innovative partnership will empower Ifop Group to…
“Absentees aren’t always wrong”. Analysis of the progression of absenteeism in the workplace.
The sharp rise in absenteeism at #work in 2022 is prompting much comment, pointing the finger at a lack of employee commitment and an absenteeism of complacency that would multiply.
Without lapsing into guilt-ridden angelism,..
Riots: initial diagnosis
It will undoubtedly take time to understand what happened in France in the days following the death of young Nahel M on June 27, 2023... Even if the ashes of the burnt buildings are still warm, it is already poss..
[Press Release] Ifop Group joins the community of Napoleons for the 17th edition of the Summit in La Baule and becomes a partner
In 2023, the Ifop Group and Les Napoleons are joining forces in a partnership for the 17th edition of the Summit, on the theme of "Repair", which will take place in La Baule (Loire-Atlantique) from 28 June to 1 July.
The Ifop G…
[Press Release] The Ifop Group continues its growth and acquires Brain Value, the leader in qualitative research in France.
Being buoyed by an external growth strategy under the auspices of its shareholder LFPI, Ifop Group has recently proceeded with the acquisition of Brain Value, France’s leading qualitative research agency. Brain Value, created in 2003 by Nicolas Riou …
[DECODING] PUT A RING ON IT… BUT ONLY IF IT’S ETHICAL
In this Decoding #4, the IFOP IQ team analyses the emergence of ethical and responsible wedding jewellery in the French and American markets, by questioning both the initiatives of players in the jewellery sector and consumers’ expectations.
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What happened to the first and second lines?
The period of confinement was experienced differently in different social milieus. Each group and individual has its own memories and narrative traces of this period and its consequences. But collectively, what are the..
“Je t’aime, moi non plus: the ambivalence of the new relationship with work”
This analysis follows on from the observation that work plays a less central role in French people's lives. Its aim is to examine the short- and long-term origins of the new relationship with work, and how the experience of work has changed over time
Ifop Asia celebrates the 25th anniversary
On the occasion of the Chinese New Year, Ifop celebrates 25 years of presence in China!
Ifop was the first French institute to establish itself in the Middle Kingdom, opening offices in Shanghai, the economic capital, at a time…
2023, a year of R-evolution(s) !
The Ifop Group (Ifop, Sociovision, Occurrence) wishes all its clients, partners and friends an excellent year.
Our teams, more motivated than ever, will continue to analyse the revolution(s) facing the markets in order to under…
“Commitment and emotion – a cocktail that will make luxury even more desirable than it is today” – The visions and utopia of the luxury sector
The Ifop Group, a partner of the Paris Luxury Summit, the leading event in the world of luxury, presented an exclusive study on December 13, 2022.
The theme of this year's event, "Luxopia: utopia, concretely", offers a journey …
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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