FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs
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“Stable dynamics for the various luxury goods categories for 2024”, according to Luxury Trend Report
For the 14th year running, the Ifop Group is partnering with Stratégies for the Grand Prix Stratégies du Luxe.
Ifop Luxe carried out an exclusive study "Luxury Trend Report", analysing trends in the …
DataBoost AI – the generative AI solution developed by the Ifop Group for the analysis of niche data or sub-segments.
In a world becoming increasingly heterogeneous, and with the growing necessity for businesses to explore niche markets, decision-making has never been more crucial.
Through our partnership with Fairgen*, cutting-edge technology…
The new face of luxury in India, between heritage and openness
We are witnessing a "mirrored" opening of the luxury market in India.
This is a conviction shared by our experts Brain Value and Ifop Luxe, who have carried out qualitative and quantitative studies, ethnographic interviews, accompanied b…
The paradoxes of luxury presented at Paris Luxury Summit 2023
Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes for the 2023 edition a "FULL PARADOXAL" immersion dedicated to exploring paradoxes in the world of luxury.
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Middle classes under pressure. Between life on the cheap and insufficient public support
In 2010, when the country was facing a serious economic crisis, Ifop conducted a major sociological survey on the situation and feelings of the French and the middle classes. This survey was carried out again in 2013, so..
[Press Release] The Ifop Group Enters Strategic Partnership with Israeli Startup Fairgen to Transform Market Research Through Generative AI
On the occasion of the event "Printemps des études" and following months of successful trials, the Ifop Group announced a transformative partnership with the Israeli startup Fairgen.
This innovative partnership will empower Ifop Group to…
“Absentees aren’t always wrong”. Analysis of the progression of absenteeism in the workplace.
The sharp rise in absenteeism at #work in 2022 is prompting much comment, pointing the finger at a lack of employee commitment and an absenteeism of complacency that would multiply.
Without lapsing into guilt-ridden angelism,..
Riots: initial diagnosis
It will undoubtedly take time to understand what happened in France in the days following the death of young Nahel M on June 27, 2023... Even if the ashes of the burnt buildings are still warm, it is already poss..
[Press Release] Ifop Group joins the community of Napoleons for the 17th edition of the Summit in La Baule and becomes a partner
In 2023, the Ifop Group and Les Napoleons are joining forces in a partnership for the 17th edition of the Summit, on the theme of "Repair", which will take place in La Baule (Loire-Atlantique) from 28 June to 1 July.
The Ifop G…
[Press Release] The Ifop Group continues its growth and acquires Brain Value, the leader in qualitative research in France.
Being buoyed by an external growth strategy under the auspices of its shareholder LFPI, Ifop Group has recently proceeded with the acquisition of Brain Value, France’s leading qualitative research agency. Brain Value, created in 2003 by Nicolas Riou …
[DECODING] PUT A RING ON IT… BUT ONLY IF IT’S ETHICAL
In this Decoding #4, the IFOP IQ team analyses the emergence of ethical and responsible wedding jewellery in the French and American markets, by questioning both the initiatives of players in the jewellery sector and consumers’ expectations.
&nbs…
What happened to the first and second lines?
The period of confinement was experienced differently in different social milieus. Each group and individual has its own memories and narrative traces of this period and its consequences. But collectively, what are the..
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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