FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs
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The French view of social action – wave 3
In 2025, Ifop for UNCCAS surveyed the French on their perception of social action, as part of the 3rd wave of its barometer. In the run-up to the 2026 municipal elections, this question is of particular importance..
The French and the United States
Since his election as President of the United States, Donald Trump has made a series of sensational announcements and unilateral decisions, dramatically altering the international geopolitical order. At the request of Le Point, Ifop surveyed the French to measure their..
Interview with Eric Briones “Generation Z & Luxury”
Parce que la Génération Z redéfinit les codes du luxe et qu’elle pourrait représenter près de 30 % des achats du secteur d’ici 2030, nous avons à cœur d’offrir à nos clients des clés de lecture plurielles. Ce point de vue d’expert, partagé …
Less Hype, More Meaning: The Cultural Turn of Luxury
Bienvenue en 2025, dans l’ère tant attendue du post « brain rot ».
Le « brain rot », ce terme devenu viral, illustre l’épuisement mental et physique causé par une surexposition incessante aux réseaux sociaux et aux contenus n…
Luxury in Transition: A Call to Reignite the Dream
The luxury market stands at a crossroads. Despite global challenges and a modest outlook, the U.S. remains a key driver of growth, projected to increase 4-6% from 2025 to 2026 due to favorable economic conditions. However, the future impact…
Interview with Éric for Luxury Vibes – Ifop Group
Because Generation Z is redefining the codes of luxury and could represent nearly 30% of the sector's purchases by 2030, we are committed to providing our clients with diverse insights. This expert perspective, shared by Éric Briones in his…
Culture Over Clicks: How Luxury is Winning with Depth not Hype
Welcome to 2025, and with it, the much-anticipated post-brain rot era.
Brain rot, a term that went viral online, describes the mental and physical toll of constant social media exposure. This phenomenon erodes focus, well-being…
The Hybridization in the luxury sector presented at Paris Luxury Summit 2024
Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes the theme of "Radical Hybridation" for its 2024 edition, offering an immersive dive into hybridization in the luxury industry.
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In 2025, a Decline in Optimism for the Luxury Sector According to the Luxury Trend Report 2024
As a historic partner of the Grand Prix Stratégies du Luxe, the Ifop Group has conducted the exclusive "Luxury Trend Report" for the 15th consecutive year.
This study, carried out by Ifop Luxe, provides an…
Journey to hydroponic France
On the evening of October 31st and November 1st, two events took place in Poitiers and Saint-Péray. At the same time, a number of cultural events were taking place to mark All Saints' Day and the end of..
[Press Release] A New Era for Ifop Group
Paris, November 14, 2024 — Ifop Group, a longstanding leader in market research, is entering a new phase with the launch of a reimagined brand platform aimed at reinforcing its vision, solidifying its identity, and clarifying its market positioning.
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Silver Generation in China. The adaptation generation !
As China is a fiercely aging society ! In 2040 60+ years old will represent 28% of the population. Yet Chinese Seniors have not been investigated by brands and need to be rediscovered.
Deep dive into a generation that has constantly ad…
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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