Journalists

SURFACE-LEVEL DIVERSITY, SILENCED COMPLEXITY.

In the ever-evolving realm of beauty, diversity has transcended mere buzzword status to become a vital symbol of progress and relevance. Despite meaningful progress, portrayals of melanin-rich skin and textured hair are still too often filtered throu…

Inspiration and surprise : rethinking the Client Advisor’s role across the customer path

While the role of the Client Advisor has always been essential in the luxury sector, both its scope and impact have never been greater. In this article, we aim to highlight the importance of considering the entire customer journey to envision the Cli…

Residents’ wishes and votes in the event of a referendum in Alsace

Ifop conducted a survey for Club Perspectives Alsaciennes, Initiative Citoyenne Alsacienne and Mouvement pour l'Alsace, asking Alsatians how they would vote in the event of a referendum in Alsace.



Alsatians are in favor of..

Ifop Campus: Qualiopi-certified training courses to support professional development

Ifop Campus: Qualiopi-certified training courses to support professional developmentThe Ifop Group, in collaboration with Occurrence, is launching Ifop Campus, a new range of Qualiopi-certified training courses, designed to strengthen the..

Allianz France scrutinizes its media impact with Occurrence

Allianz France scrutinizes its media coverage with OccurrenceFor Allianz France, Occurrence deploys its expertise in media coverage analysis (Press, Web, TV, Radio) through a rigorous quanti/quali evaluation system.Objective: to measure..

La France Mutualiste and Occurrence: French opinion on defense funding

What if local authorities dared to sell themselves (a little more)?

“Heureux les laborieux !” – Assaël Adary

Reinventing the spectator experience in sports

Communication Professions Observatory: the 2025 edition marks a turning point

Media Trends Report 2025: between cautious optimism and accelerated transformation

For the 9th consecutive year, the Media Trends Report, developed by Ifop x Stratégies, was unveiled this Wednesday, May 14, during the Grand Prix Innovation Média by Isabelle Trévilly, Head of the Media & Digital division at Ifop and jury member.

Witness, player and revealer: Amazon at the heart of the changing consumer trends of the last 25 years

Over the past 25 years, Amazon has established itself as a central figure in the evolution of consumer practices, becoming at once a witness, a player and a revealer of profound upheavals. From the pioneer of e-commerce to the unrivalled..