FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs
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Culture Over Clicks: How Luxury is Winning with Depth not Hype
Welcome to 2025, and with it, the much-anticipated post-brain rot era.
Brain rot, a term that went viral online, describes the mental and physical toll of constant social media exposure. This phenomenon erodes focus, well-being…
The Hybridization in the luxury sector presented at Paris Luxury Summit 2024
Initiated in 2014 by CB News and Publicis Media, this important event of the year proposes the theme of "Radical Hybridation" for its 2024 edition, offering an immersive dive into hybridization in the luxury industry.
…
In 2025, a Decline in Optimism for the Luxury Sector According to the Luxury Trend Report 2024
As a historic partner of the Grand Prix Stratégies du Luxe, the Ifop Group has conducted the exclusive "Luxury Trend Report" for the 15th consecutive year.
This study, carried out by Ifop Luxe, provides an…
Journey to hydroponic France
On the evening of October 31st and November 1st, two events took place in Poitiers and Saint-Péray. At the same time, a number of cultural events were taking place to mark All Saints' Day and the end of..
[Press Release] A New Era for Ifop Group
Paris, November 14, 2024 — Ifop Group, a longstanding leader in market research, is entering a new phase with the launch of a reimagined brand platform aimed at reinforcing its vision, solidifying its identity, and clarifying its market positioning.
…
Silver Generation in China. The adaptation generation !
As China is a fiercely aging society ! In 2040 60+ years old will represent 28% of the population. Yet Chinese Seniors have not been investigated by brands and need to be rediscovered.
Deep dive into a generation that has constantly ad…
Student insecurity in France: what will it be like in 2024?
On the eve of the start of the academic year in September 2024, COP1, a major player in the fight against student insecurity, unveils the second edition of its annual barometer conducted with IFOP on the situation of students in France. The study, which..
A huge sadness for the Ifop Group
Ifop employees, clients and friends were deeply saddened on Wednesday 5 June by the news
of the passing of Stéphane Truchi, CEO of the Ifop Group since 2008. All the teams within the
Group (Ifop, Sociovision, Occurrence, Deep Opinion and Brain Valu…
The state-consumerist model. France at an impasse.
The announcement of the worsening public deficit and the recent tensions between Emmanuel Macron and his Minister of the Economy, Bruno Le Maire, have lifted the veil on the extent of the budgetary slippage. To this public debt, which ..
Radiography of anti-Semitism in 2024
In 2023, the Jewish Community Protection Service (SPCJ) and the French Ministry of the Interior recorded 1,676 anti-Semitic acts. Nearly 60% of these were directed against individuals, and most often took the form of anti-Semitic gestures and..
MASTERCLASS : WHAT’S HAPPENING IN THE US ?
A glimpse into luxury, beauty, retail and the American consumer
Last week, the private masterclass organized by the Ifop Group took place on the Mississippi riverboat for an immersive cruise on the Seine.
More than 60 guests had the oppor…
Race to the sea and continued urban sprawl: the Covid crisis has amplified population movements already underway
Departure from major metropolises, revenge for medium-sized towns, attraction for the countryside and coastlines - a lot has been said about the effects of covid and confinement on French people's residential choices. But what is the reality?
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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