Journalists
Welcome to this space designed to make it easier for you to access studies published by Ifop, explore our summary service via Ifop Gen+ and submit your interview requests.
Town councils: reconnecting with civic engagement
« Conseils municipaux : renouer avec l’engagement citoyen », signée par Benjamin Morel pour l’Institut Terram et le Laboratoire de la République à partir d’une étude Ifop dirigée par François Kraus et Nicola Gaddoni dresse un état des lieux du déseng…
Beauty Perspectives Report 2025 : When beauty insiders speak out
For the 1st edition of the Grand Prix Beauté, organized in partnership with Stratégies, the Beauty Perspectives Report, developed by Ifop x Stratégies, was unveiled this Wednesday, July 2, by Laure Friscourt, Deputy CEO and jury member.
The edition…
Magic Luxury in Disney
How did the study help build this bridge and understand the "luxury" needs of consumers from around the world?
As the reopening of the Disneyland Hotel approached in January 2024 — one of the destination’s landmarks located at the gates …
Luxury & Beauty: The Indian Shift
On March 21st, 2025, I had the pleasure of being invited to the Luxury Symposium in Mumbai, organized by the France-India Chamber of Commerce and the Comité Colbert. This event brought together key players in the Indian luxury ecosystem: from designe…
SURFACE-LEVEL DIVERSITY, SILENCED COMPLEXITY.
In the ever-evolving realm of beauty, diversity has transcended mere buzzword status to become a vital symbol of progress and relevance. Despite meaningful progress, portrayals of melanin-rich skin and textured hair are still too often filtered throu…
Inspiration and surprise : rethinking the Client Advisor’s role across the customer path
While the role of the Client Advisor has always been essential in the luxury sector, both its scope and impact have never been greater. In this article, we aim to highlight the importance of considering the entire customer journey to envision the Cli…
Residents’ wishes and votes in the event of a referendum in Alsace
Ifop conducted a survey for Club Perspectives Alsaciennes, Initiative Citoyenne Alsacienne and Mouvement pour l'Alsace, asking Alsatians how they would vote in the event of a referendum in Alsace.
Alsatians are in favor of..
Ifop Campus: Qualiopi-certified training courses to support professional development
Ifop Campus: Qualiopi-certified training courses to support professional developmentThe Ifop Group, in collaboration with Occurrence, is launching Ifop Campus, a new range of Qualiopi-certified training courses, designed to strengthen the..
Allianz France scrutinizes its media impact with Occurrence
Allianz France scrutinizes its media coverage with OccurrenceFor Allianz France, Occurrence deploys its expertise in media coverage analysis (Press, Web, TV, Radio) through a rigorous quanti/quali evaluation system.Objective: to measure..
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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