FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs
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“Je t’aime, moi non plus: the ambivalence of the new relationship with work”
This analysis follows on from the observation that work plays a less central role in French people's lives. Its aim is to examine the short- and long-term origins of the new relationship with work, and how the experience of work has changed over time
Ifop Asia celebrates the 25th anniversary
On the occasion of the Chinese New Year, Ifop celebrates 25 years of presence in China!
Ifop was the first French institute to establish itself in the Middle Kingdom, opening offices in Shanghai, the economic capital, at a time…
2023, a year of R-evolution(s) !
The Ifop Group (Ifop, Sociovision, Occurrence) wishes all its clients, partners and friends an excellent year.
Our teams, more motivated than ever, will continue to analyse the revolution(s) facing the markets in order to under…
“Commitment and emotion – a cocktail that will make luxury even more desirable than it is today” – The visions and utopia of the luxury sector
The Ifop Group, a partner of the Paris Luxury Summit, the leading event in the world of luxury, presented an exclusive study on December 13, 2022.
The theme of this year's event, "Luxopia: utopia, concretely", offers a journey …
[DECODING] THE WINE & SPIRITS PACKAGING REVOLUTION IN THE AGE OF ENVIRONMENTAL AWARENESS
In this third issue of [DECODING], we examine the solutions envisioned by both consumers and wine and spirits brands to rethink packaging in this age of environmental awareness.
“Regarding food, yes I will be careful with what…
[DECODING] TOMORROW, EVERYONE WILL USE THEIR BIKES FOR GETTING AROUND: ARE THE FRENCH READY?
For this second issue of [DECODING], an exploratory dive into the minds of consumers and strategic monitoring of the products & services of tomorrow, Ifop IQ is interested in cycling, a means of transport whose popularity is growing from year to …
The new central role of managers and the challenge of recognition at work
This note looks at how managers are perceived and evaluated, what is expected of them, and how they themselves perceive their mission. In a dynamic approach, the analysis will also describe the evolution of these indicators over time..
Ifop Inc. is building a strong presence in the U.S. for consumer insights and strategic planning
Ifop conducts research in more than 70 countries. In 2020, New York office was opened, headed by Stephanie Sandler who has a dual background in marketing and research. Today, the US team consists of 8 research, strategic planning …
Beauty, the top product purchase category on social networks in the United States and France
E-commerce is at the heart of all marketing strategies, and it alone encompasses many channels, such as brand sites, specialist retailer sites, social networks, etc.
In France, 1 in 3 women report that they bought beauty products online …
[DECODING] To be a woman in France and the United States in 2022 is to be a feminist
New !
The Ifop IQ team offers you an exploratory dive into the minds of its consumers, based on its qualitative studies, monitoring and strategic planning work. Every two month, a new theme is explored!
In this fi…
Sociovision anticipates changes in society and accompanies your transformations
The yellow vests, the spread of working from home, #metoo and the rise of female activism, the unavoidable inclusiveness in the United States, skintellectuals, new masculinities, extremist voting, the middle classes, etc. – so many subjects that the …
[Press Release] The IFOP Group enhances its offer by acquiring Occurrence
IFOP is acquiring Occurrence, an independent research and consulting institute created in 1995. A specialist in communication (corporate & brand, media analysis, internal, public, events, digital, etc.), Occurrence supports companies a…
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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