Allianz France scrutinizes its media coverage with Occurrence
For Allianz France, Occurrence deploys its expertise in media impact analysis (Press, Web, TV, Radio) through a rigorous quanti/quali evaluation system.
The aim is to measure the company’s media impact and image in the French journalistic landscape. Our analysts decipher each publication according to a grid of tailor-made KPIs: polarization by subject, tone of journalistic treatment of the company, repetition of press releases and key messages, quotes from spokespeople…
This monthly monitoring sheds light on the evolution of the insurer’s media reputation, and feeds strategic thinking on communications actions. A demanding approach to performance and PR management.
