Journalists

Don’t touch my employee benefits

Ifop, in partnership with the Fondation Jean Jaurès and Swile, unveils the results of its survey on employee benefits.

The French and the professional integration of young people through sport

Conducted by Ifop for Harmonie Mutuelle, the French Banking Association and Institut Keolis, this study analyzes how the French view the role of sport in the professional integration of young people.

Nearly three out of four French people (73%) believe that sport can contribute to professional integration, and 92% consider that the services provided by educators or coaches for integration through sport are useful.

In the opinion of 71% of French people, companies should work more closely with sports clubs to recruit young people who, through sport, have acquired qualities such as a sense of effort, motivation and team spirit.

Paris Luxury Summit 2025: How can luxury rebound?

Launched in 2014 by CB News and Publicis Media, this must-attend event of the year offers for the 2023 edition a "FULL PARADOXAL" immersion dedicated to exploring paradoxes in the world of luxury.



On this occasion, Stéphane Tru...

French behaviour on Black Friday

The study conducted for leDénicheur shows that, despite the interest of one French person in two in Black Friday, enthusiasm remains limited in the face of saturation of promotions and lack of confidence in discounts. It underlines the importance of comparing offers and identifies the audiences and products most concerned.

Tourism 2.0: the anatomy of France’s Airbnb industry

Since its establishment in France in 2012, Airbnb has established itself as a central player in tourist accommodation. In the space of a decade, the platform - along with others such as Booking or Abritel - has profoundly reshaped travel practices. The study traces this rapid expansion: from a one-off presence in metropolises, ski resorts and coastal areas in 2013, by 2019 it had spread to almost the entire country, embracing the appeal of major heritage sites, nature parks or coastlines, and experiencing a strong post-Covid acceleration. Festivals, cultural events and sporting events are creating booking peaks, revealing the integration of platforms into the local event economy. The analysis also highlights tensions: the role of second homes, competition or complementarity with the hotel industry, effects on housing, but also the maintenance of local businesses. As for users, one in two French people has already booked via Airbnb; user profiles are younger, more educated, more urban than average, but reflect society as a whole. Stays are short (5 days on average), often for couples or families, and motivated by budgetary considerations. While the platforms offer flexibility and diversity, they do not erase all the inequalities in access to vacations: low-income groups, young women and rural dwellers remain the most excluded.

The political climate in Marseille

The results of the municipal survey in Marseille, conducted by Ifop-Fiducial for La Provence and Sud Radio, confirm a "three-block" election with no natural favorite, against a backdrop of the RN's rise to prominence and the retreat of the old left-right divide.

Moving Brands: an immersion into the heart of Ifop’s brand expertise

Luxury Trend Report 2025 presented at the Grand Prix Stratégies du Luxe

Economic violence against women – 2025 edition

To mark the International Day for the Elimination of Violence against Women, Ifop worked with Crédit Mutuel Alliance Fédérale and Fédération Nationale Solidarité Femmes to continue the discussion begun last year on the subject of economic violence within couples. The results show an increase in women's financial dependence, as well as the persistence of situations of economic violence.

Relearning to travel, relearning to see

Rémy Oudghiri invites us to rethink travel in the face of three major challenges: overtourism, the climate crisis and the AI revolution. Between micro-travel, the quest for emotions and the art of the gaze, he proposes a more human, slow and authentic approach to tourism. An inspiring reflection to imagine the practices of tomorrow.

[Beauty Bites] The End of Beauty Standards?

Perceptions and realities of life in rural areas – Wave 4

With the 2026 municipal elections less than a year away, Familles Rurales has asked Ifop to carry out a new wave of its barometer "Territoires ruraux: perceptions et réalités de vie". For the fourth time, this survey of the general public and residents of rural communities takes the pulse of the rural world's image, living conditions and expectations of public action.