Journalists

The French view of the atomic threat and France’s commitment to the Nuclear Weapons Ban Treaty

An Ifop survey reveals a clear increase in French support for modernizing the nuclear arsenal, while support for the elimination of atomic weapons and for the Comprehensive Nuclear-Test-Ban Treaty is declining. This trend is taking place against a backdrop of heightened international concern about nuclear risk.

AI and sex, from attraction to addiction… Observatory of the sexual uses of AI

At a time when ChatGPT is preparing to authorize explicit conversations for its 800 million weekly users, Ifop has carried out an extensive survey for Gleeden, providing an initial overview of the sexual and emotional uses of artificial intelligence in France. Carried out among a nationally representative sample of 2,600 French people, this "Gleeden Observatory of the sexual uses of AI" highlights not only the growing number of French people having romantic and erotic relationships with artificial intelligence, but also and above all the addictive nature of these platforms: the phenomenon is not without risk of emotional dependence, according to their own users... It's true that in a context marked by an explosion in the use of AI in the daily lives of French people, they are not limiting its use to masturbatory purposes, but are integrating it into a whole range of practices - seduction strategies, management of relationships and personal vulnerabilities, sexual health... - to the point where it can take on an uncommonly large role in their intimate lives..

Small Business Economic Barometer – Wave 82

In the fourth quarter of 2025, the optimism of VSE managers remains low, both in terms of their activity and the business climate, against a backdrop of persistent mistrust of the executive branch. Hiring is down, while job cuts are down slightly. At local level, VSE owners are fairly satisfied with municipal action, while expressing high expectations in terms of quality of life and safety.

The French and seatbelts

From controversial reform to everyday evidence, the wearing of seatbelts tells the story of major advances in road safety in France. This study looks at how this standard has gradually become part of everyday practice, until it has become a largely internalized habit.

Understanding the French relationship with luxury, between heritage and new expectations by Jérôme Fourquet

To mark the 200th anniversary of Le Figaro, the Ifop Group has highlighted its expertise in luxury through an extract from the study "The French and Luxury", conducted by Sociovision and Ifop Marketing. Presented by Jérôme Fourquet, this analysis sheds light on the changing relationship between the French and luxury, between cultural heritage, contemporary uses and new expectations, placing the data in a long-term, societal context.

The political climate in Paris

With one year to go to the municipal elections, Ifop-Fiducial for Le Figaro and Sud radio asked Parisians about the political climate in their city.



Rachida Dati is in pole position, with between 35% and 37% of the vote..

Occurrence, awarded the Engagé RSE “Confirmé” label by AFNOR Certification

Occurrence has taken another major step forward by obtaining the Engagé RSE label - "Confirmé" level - from AFNOR Certification. This distinction testifies to the maturity of our CSR approach, which is deeply integrated into the heart of our business model and our professions, in a sector that is still not sufficiently mobilized.

The French and alcohol-free partying

https://www.vinetsociete.fr/etude/barometre-francais-vin/

The French and their trash – Wave 3

For its 3rdᵉ edition, this barometer dedicated to the relationship between the French and their waste must affirm its maturity. In the run-up to the municipal elections in March 2026, it is particularly intended to position itself as a catalyst for reflection, particularly for elected representatives.

Balise d’opinion #302 French people’s state of mind, priorities and topics of conversation

The political climate in Paris

Two months ahead of the municipal elections, Ifop-Fiducial for L'Opinion and Sud Radio asked Parisians about the political climate in Paris.

Personalities dashboard – January 2026

The January 2026 Ifop-Fiducial Personality Scoreboard for Paris Match and Sud Radio shows a generally upward trend, but confirms a lasting climate of political mistrust.