To understand today’s world and influence tomorrow’s, it’s essential to understand people intimately.
This has been our conviction for 90 years.
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
Recognized brands to guide you towards a positive future
Sector expertise and quantitative rigor at the service of decision-makers.
Sociological approach and analysis of sustainable trends to anticipate societal changes.
Measuring and managing the impact of communications and influences.
Social intelligence and innovation to understand and respond to conversations.
Qualitative and strategic insights to build an intimate and forward-looking relationship between brands and consumers.
Group turnover in 2025
The percentage of studies conducted abroad
geographical hubs. In the USA, China and Europe
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
Learn more
Visit our dedicated page or contact us via contact@ifop.com.
