FOCUS No. 251 – How France Has Come to Accept Urban Violence During Sporting Events and Festivals
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Agritourism in Iceland : be inspired!
Although still not extensively promoted in France, agritourism is a source of turnover for producers which provides a real boost to their yearly profits. It tends to attract a more urban population seeking for contact with nature and feeling the need…
What beauty for “sustainable natives”?
The IFOP Beauty division sheds light on the new “sustainable natives” generation and four initiatives deployed by brands to bring about ecological transformation in the beauty sector.
Who are “Sustainable Natives”?
This is the genera…
[PRESS RELEASE] Appointment of Laure Friscourt as deputy CEO of the Ifop group
Laure Friscourt is appointed Deputy CEO of Ifop with the task of bolstering the Group’s development in the Beauty, Healthcare and Wellbeing sectors while supporting growth in Asia.
Stéphane Truchi, Chairman of Ifop’s Executive Board, ann…
10 Marketing trends from 2019 pinpointed by InCapsule by Ifop
July 2019 is the ideal time to recap the key new trends of the year should you have missed out on any of them. No announcements that cause a real upheaval but various marketing trends are confirming themselves and accelerating. We have sele…
The Beauty sector’s attitude to going local
Consuming locally mainly springs to mind with regard to what ends up in our plate. Nevertheless, the desire for proximity has sowed its seeds in the world of beauty. The concept of going local when it comes to beauty is much less closely correlated t…
[FLASH TREND TOUR] HABITAT BY HONESTBEE IN SINGAPORE
‘NewGen Retail’ is the first concept in the world to provide a multi-sensory grocery and dining experience which is rendered as effortless and fluid as possible thanks to technology.
A dream come true! Habitat by honestbee (60,000 m2) sa…
EURO-ROLLING 2019
EURO-ROLLING 2019 "Daily European Elections Update"
EVERY DAY AT 6PM STARTING THURSDAY 7 MARCH :
FRENCH VOTING INTENTION FOR THE EUROPEAN ELECTIONS
Ifop and Fiducial, two pioneers of the Rolling method since the 2012 presid…
[Interview for CPP Luxury] Luxury and retail trends in sub-Saharan Africa
Interview of Martine Ghnassia by Terri Cohen, CPP Luxury
You have produced an outlook study on sub-Saharan Africa for makers of luxury goods: Luxury & Retail Trends in Sub-Saharan Africa, and on the significant development of luxury go…
IFOP enhances its services with the acquisition of SOCIOVISION
IFOP acquires SOCIOVISION, a company recognised as a benchmark in the field of sociological studies dedicated to the understanding of consumer behaviour and the anticipation of changes in society.
SOCIOVISION was created in 1954 under th…
The new Chinese traveler is independent and looking for unique experiences
Over 700 million Chinese people travelled recently during “Super Golden Week” which combined the National Day and Mid-Autumn Festival holidays, according to figures from the China Tourism Academy. And about half of them, or nearly 350 million, tr…
Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.
A pretty woman casually dressed, eating noodles and talking about the makeup she is planning to buy. A handsome man gazing at the webcam in silence. A lady singing a cappella in her living room. What do they have in common? Hundreds of thousand…
Brand Equity : 3 key aspects
Evaluate the health of your brand and monitor it over time. Understand its positioning and that of your competitors around 3 key aspects: visibility, desirability and territory.
Key issues:
In a world where consumers are increasingly …
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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