FOCUS N° 251 – Comment la France s’est accoutumée aux violences urbaines lors des évènements sportifs et festifs
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Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.
A pretty woman casually dressed, eating noodles and talking about the makeup she is planning to buy. A handsome man gazing at the webcam in silence. A lady singing a cappella in her living room. What do they have in common? Hundreds of thousand…
Brand Equity : 3 key aspects
Evaluate the health of your brand and monitor it over time. Understand its positioning and that of your competitors around 3 key aspects: visibility, desirability and territory.
Key issues:
In a world where consumers are increasingly …
Electoral geography of the Popular Front
The day after Emmanuel Macron announced the dissolution of the National Assembly, the various left-wing parties sealed an electoral and programmatic alliance called the Nouveau Front Populaire (NFP). The choice of this name is not f..
NellyRodi Joins the Ifop Group
Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.
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