Everything starts with people.

Our vision

To understand today’s world and influence tomorrow’s, it’s essential to understand people intimately.

This has been our conviction for 90 years.

NellyRodi Joins the Ifop Group

Ifop Group announces the acquisition of NellyRodi, a reference in the field of sociocultural and creative trends forecasting dedicated to brand strategy. This represents a new step in the construction of an international research, insights and consulting group on a human scale, bringing together complementary expertise to better comprehend individuals and markets, anticipate their evolution and transform this knowledge into decisions, innovations and growth opportunities.

Groupe Ifop

Des marques reconnues pour vous guider vers un avenir positif

Our global presence

66 M€

Group turnover in 2025

55 %

The percentage of studies conducted abroad

3

geographical hubs. In the USA, China and Europe

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