Moving Brands: an immersion into the heart of the Ifop Group’s brand expertise
The first edition of Moving Brands brought together our teams, partners and clients around a strong conviction: brands are constantly evolving, and our role is to accompany them through these changes with finesse, method and openness.
In the inspiring setting of Annette K., the event highlighted the wealth of approaches mobilized within the Ifop Group.
Collective expertise at the service of brands
The morning illustrated how the combined expertise of Ifop, Sociovision, Occurrence, Deep Opinion and BrainValue can shed light on what brands are built on… and what transforms them. With our experts, we showed how our approach helps brands to project themselves into a world where culture, usages and algorithms are redrawing their territories of expression.
An integrated vision of brand strategies
Our expertise is built around several complementary angles:
- Imagination & Sociology: understanding the impact of macro-trends
- Capital & Value: measuring the strength of the brand as an asset
- Territory & Aura: steering desirability and invisible value
- Identity Core: reveal what makes a brand unique
- AI Footprint: analyze brand presence in generative AI
- Brand & Targets Sizing: identifying the most aligned audiences
This common thread is the Ifop Group’s core expertise, serving brands on the move.
Testimonials confirm the power of our approaches:
- Julien Blanchard – L’Oréal Luxe, on brand polarization;
- Cyrielle Triolet – Orange, with a dynamic reading of a heritage brand;
- François Baradat – BnF, showing how the projection of their “contract” to 2030 has federated an internal imaginary, despite the absence of the word brand.
