Anim[AI]
Anim[AI]
Bringing targets to life for better decision-making
Anim[AI] is a conversational persona-bot solution, based on generative AI, that enables direct dialogue with consumer targets and continuous exploration of their logic, expectations and trade-offs. Designed as a decision-making tool, Anim[AI] puts technology at the service of a detailed understanding of individuals, at the heart of the Ifop Group’s expertise.
Why Anim[AI]?
What is Anim[AI]?
Anim[AI] brings insights to life, making them more accessible and activable in the day-to-day work of marketing, innovation, strategy or research teams.
In concrete terms, it enables :
– Explore consumer behaviors, attitudes and expectations,
– Test ideas, concepts or claims in advance,
– Refine product, communication or packaging proposals,
– Evaluate the relevance of trends or biases according to different target profiles.
Who is it for?
Anim[AI] is aimed at all teams involved in brand strategy:
– marketing teams,
– innovation and R&D teams,
– insights and strategy teams,
– retail or digital teams,
– and, more broadly, any organization wishing to better share and embody the knowledge of its targets.
What’s the value for teams?
Anim[AI] allows you to :
– save time in the exploration and framing phases,
– make the most of what you learn from your studies,
– align teams around a common understanding of targets,
– feed collective thinking with the point of view of your target consumers.
Anim[AI] doesn’t replace research, but extends its impact and facilitates its day-to-day activation.
Anim[AI] lets you share and disseminate knowledge of consumer targets internally. It can be used upstream of decision-making, or between two studies, or after insights have been returned, to extend and amplify their value.
Share your brief
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
