On the occasion of its bicentenary, Le Figaro offered several opportunities to reflect on French history, culture and art de vivre. Jérôme Fourquet, Director of Ifop Opinion, took part in the session devoted to 200 years of luxury and the art of living.
He shared an extract from the study “The French and Luxury”, conducted by Sociovision and Ifop Marketing (powered by Dynata). This study provides an in-depth analysis of the changing relationship between the French and luxury, between cultural heritage, contemporary practices and new societal expectations.
Through both quantitative and cultural analysis, the study highlights what luxury represents in the collective imagination today, as well as what it reveals about the economic, social and symbolic transformations underway.
This extract illustrates the Ifop Group ‘s expertise in the luxury sector: observing change, deciphering behavior and placing data within a detailed understanding of cultural and societal dynamics, to shed light on the issues of today and tomorrow.
