Occurrence – Groupe Ifop, a leading research and communications consultancy, has announced a number of new appointments within its organization. These are designed to support the development of its expertise and meet the expectations of brands and organizations, called upon to evolve in a more unstable environment, where economic tensions and the sensitivity of relations with the public reinforce the challenges of listening, readability and trust.
Albane Jacquot is appointed Director of the Brand & Transformation division.
Deputy Managing Director of Occurrence since 2022, Albane Jacquot is taking on new responsibilities after 20 years with the institute. Previously in charge of international campaigns as well as the Events & Sponsorship department, she will now lead an expanded division fully integrating these areas of expertise.
This move marks a new stage in the structuring of Occurrence’s offering, by integrating the events dimension as a key strategic lever at the crossroads of corporate and marketing issues. It reflects the desire to offer an ever more integrated approach to communications performance, and to take into account the growing impact of events and their capacity for activation.
Vincent Delbecque takes charge of the new “Com4Food” department.
Mission Director in charge of measuring the performance of communications actions in the Food & Drink sector and 360° campaigns at Occurrence for over 8 years, Vincent Delbecque will head up the newly created “Com4Food” department. Dedicated to supporting players in the food & beverage and retail sectors, this department is set against a backdrop of profoundly transformed consumer expectations. Faced with increasing demands in terms of transparency, responsibility and perceived value, this department aims to strengthen communications performance management. It relies on approaches combining data, opinion research and content analysis to decipher influence mechanisms and optimize the effectiveness of communications from all stakeholders in the sector – food chains, distributors, brands and communications agencies.
With “Com4Food”, Occurrence is consolidating its sector expertise on issues where communication is becoming a key lever of trust and differentiation.
Pierre Chavonnet becomes Senior Advisor.
With over 10 years’ experience as head of the Brand & Transformation division at Occurrence, he will now devote himself to high value-added consulting and strategic planning upstream and downstream of assignments, in order to support clients in their most complex issues.
About Occurrence – Ifop Group:
Founded in 1995, Occurrence is a research and consulting institute specializing in communications evaluation (corporate & brand, media analysis, internal, public, event and digital communications, etc.) and opinion analysis. For nearly 30 years, Occurrence has been helping companies and agencies in
France and abroad to measure the performance of their communications and inform their strategic decisions. The company works for a number of major accounts and institutions, including EDF, Orano, ADP, RATP, FDJ, ENEDIS, KEOLIS, LA POSTE, BNP Paribas, Caisse des Dépôts, Macif, Crédit Agricole, Servier and many food collectives, ministries, European institutions, notably the European Commission, as well as local authorities, associations, NGOs and public companies.
In April 2022, Occurrence and its subsidiary Deep Opinion, a strategic and operational consultancy specializing in digital intelligence, influence and e-reputation, joined the IFOP Group. A member of Syntec Conseil, Occurrence has also held ISO 9001 certification since 2004, and Qualiopi certification for its training programs since 2024.
