Observatory France

Understand what is really changing in French society

Climate, purchasing power, mobility, artificial intelligence, the 2027 presidential election… In 2026, priorities are shifting and behaviours are evolving.

Which issues are becoming more important? Which new habits are taking hold? And how are these transformations influencing the choices and lifestyles of people in France?

Observatoire France 2026 by Sociovision (Ifop Group) is a study conducted among 6,000 people in France aged 15 to 74, providing a 360° view of how French society is evolving. It analyses the impact of these changes on expectations, behaviours and everyday habits to identify lasting trends, understand the new trade-offs people are making and better inform companies’ strategic decisions.