Food Ingredients 2026

  • Ifop Marketing
  • Food and consumer goods
  • FR

1 min to read

New for 2026

Food Ingredients 2026: What Consumers Say… and What They Actually Choose

Understanding New Food Trade-offs

Balancing health, enjoyment, price, convenience, and personal beliefs, consumers are constantly making trade-offs. They want to eat better without sacrificing taste, budget, or simplicity.

For its 7th edition, Food Ingredients takes a new step forward by incorporating the exclusive Schizo-Food Index. This proprietary index measures the intensity of dietary tensions and reveals the gaps between stated intentions and actual decisions.

Combined with an analysis of more than 160 ingredients across 14 categories, it helps identify:

  • the ingredients that best withstand trade-offs
  • those that become obstacles depending on the context
  • the tensions specific to each consumer profile
  • the levers to activate for your recipes, innovations, and communications

Food Ingredients 2026 no longer merely measures perceptions of ingredients. The study reveals how consumers actually navigate their food choices.

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