Breakfast meeting : Social media listening, a powerful management tool

Social media listening: a powerful management tool

Between reputational pressure, accelerating crises and the multiplication of platforms, communications departments need clear, usable indicators.

This breakfast offers a strategic reading of social listening: how to move from social data to decision-support, how to analyze TikTok and LinkedIn methodically, and how AI enables us to go further in understanding brand dynamics.

A breakfast hosted by Camille Collet and Jocelyn Munoz, respectively Head of the Watch and Opinion division and Associate Director of Deep Opinion, Occurrence’s subsidiary dedicated to social listening.