The annual Ifop x Stratégies study by and for luxury professionals
As a long-standing partner of the Grand Prix Stratégies du Luxe, the Ifop Group is conducting, for the 16th consecutive year, the exclusive“Luxury Trend Report” study.
As in previous years, this study, conducted by the Luxe Ifop Marketing department, provides an in-depth assessment of the major trends in the sector, as perceived by its key players: agencies, luxury houses, media and consultants.
The 2025 edition also highlights the sector’s major transformations and the new opportunities brought about by artificial intelligence.
The results of this study were unveiled by Marie-Agathe Nicoli, Managing Director France, Ifop Marketing at the Grand Prix Stratégies du Luxe 2025 ceremony.
To consult the study in detail, please download the report by completing the form.
