As a historic partner of the Grand Prix Stratégies du Luxe, the Ifop Group has conducted the exclusive “Luxury Trend Report“ for the 15th consecutive year.
This study, carried out by Ifop Luxe, provides an in-depth analysis of the major trends in the sector, as seen by its key players: Luxury Houses, Agencies, Media, and Consultants.
The 2024 edition also highlights the major transformations in the sector, as well as the new opportunities brought by artificial intelligence.
The results of this study were revealed by Nicolas Riou, Director of Brainvalue (Ifop Group), during the Grand Prix Stratégies du Luxe ceremony, held on December 4, 2024.
The complete report is available to download :
