Evaluate the coherence between your image & your experience

Garçon avec casque réalité virtuel

Our vision

The slightest discrepancy between brand message and customer perception can generate mistrust. Evaluate your consistency and make your claims a reality with every interaction.

Garçon avec casque réalité virtuel

Your challenges

Identification of critical gaps in the customer journey

Mapping the touchpoints where the brand promise is not being kept helps restore trust and improve satisfaction.

Cohesion of marketing, communication and operational teams

Perception of coherence presupposes a similar mindset at all levels of the organization.

Transformation of the experience into a living demonstration of the brand

Each touchpoint is an opportunity to confirm one’s core values, and bolster ties with the public.

Fields of action

Experience Aura

Assess your brand’s perceived value

Experience Aura is an Ifop Group proprietary approach. It measures the overall power of the customer experience, beyond transactional touchpoints alone. By integrating emotions, projected image and relational experience into a single holistic indicator, Experience Aura also enables us to capture what your brand embodies, what it leaves in its wake, or what it makes people feel.

Share your brief

If you don’t have one, we can build it together

I need help! Post your brief

A good brief includes your problem, your target audience, the themes you want to explore and other key elements.

Working together
Do you have specific questions? You can contact us.
63 %

of consumers stop buying a brand when the customer experience doesn’t match the perceived promise

(Ifop for Indexel, 2023)