Grasp expectations at every touchpoint

Our vision

By deciphering each touchpoint and fine-tuning the experience, create a streamlined, high-impact experience.

To transform attention into engagement, and engagement into preference.

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Your challenges

Identification of moments of truth along the way

Not all touchpoints are created equal: some crystallize expectations or breakdowns in trust.

A narrative adapted to the context of interaction

Talking the right language at every stage optimizes the performance of marketing and sales processes.

Creation of a coherent, seamless experience

Reducing friction on key channels boosts satisfaction, conversion and loyalty.

Fields of action

IfopOnTheGo

CX Experts

The customer experience, captured on the fly

IfopOnTheGo is an agile solution, compatible with quali, quanti or hybrid methods, and deployable internationally. Our mobile application is designed to capture consumers’ feelings in real time, right at the heart of their experience. It grasps emotions, usage, photos or videos on the fly, ascertaining an authentic understanding. It’s the perfect complement to our more traditional studies, and can be adapted to your tracking needs over time.

Instil meaning to every touchpoint

Our dedicated CX team can help you analyze your customers’ expectations at every stage of the customer journey. Relationship, commitment, preference… Thanks to an expert, local and multi-sectoral approach, we can help you reconstruct what experience builds. This expertise can be deployed in France or abroad.

Share your brief

If you don’t have one, we can build it together

I need help! Post your brief

A good brief includes your problem, your target audience, the themes you want to explore and other key elements.

75 %: of customers buy more after quality in-store interaction, indicating that the quality of customer contact points and their feedback has a strategic impact on sales decisions.

McKinsey proposal (2025)