Anticipate societal changes

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Our vision

Take action in the face of cultural change: go beyond short-term analysis, identify lasting shifts and anticipate what is profoundly transforming society, or what will reshuffle the cards in your sector.

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Your challenges

Adapting the offer to changes in usage and value

Understanding changes in perceptions helps us remain relevant and desirable.

Anticipation of major changes in the market

A good understanding of social and sectoral trends will help make the right choices in the medium and long term.

Strengthening one’s role in society

By integrating societal movements into one’s strategy, the company becomes a committed player, not just an observer.

Fields of action

AI SHIFTERS by Ifop

AI, the new channel of influence in the customer journey

Searching, comparing, recommending or deciding… Generative AI is establishing itself as a new intermediary in the purchase process. It is profoundly redefining the way the French – and Gen Z in particular – choose and consume brands.

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69 %

of general managers believe that societal changes are having a direct impact on their business model.

Ifop for Occurrence, 2023