For the 10ᵉ consecutive year, the Media Trends Report, was presented at the Grand Prix Stratégies de l’Innovation Média 2026, with analysis byIsabelleTrévilly, Director of the Media & Digital division at Ifop and member of the jury.
Since the creation of the Grand Prix, the Ifop Group has accompanied the event with an exclusive study dedicated to the media sector. The aim is to provide a faithful, up-to-date reading of the market, through the perceptions and analyses of professionals.
The 2026 edition provides a panorama of major changes in the media landscape and the mood of industry players.
One observation? The market is changing, but with the caution of those who know that a paradigm shift is underway.
62% of professionals evoke a “worried smile” in the face of changes in the media sector. A strong signal, illustrating a market in full transformation, between vigilance, adaptation and new opportunities.
Beyond trends, this year’s event also highlighted the players who shape the sector.
The Grand Prix was awarded to ELLE France and the Louie Media agency for their podcast “Faut que je te dise”, which aptly addresses women’s questions and the associated societal issues.
Special prizes went to Le Figaro as publisher of the year, Intermarché as advertiser of the year and JCDecaux as advertising network of the year.
You can download the full Media Trends Report 2026 via the form below.
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