Key figures from the survey
– 8 out of 10 French people say they take part in some form of sporting activity (81%), including 58% who do so at least once a week.
– 78% of French people say they practice an outdoor activity on vacation or at weekends away from home, and 57% practice this type of activitysystematicallyor regularly on vacation.
– For almost1in 2 French people (46%), the possibility of practicing outdoor activities during a holiday is an important criterion in their choice of destination. This proportion rises to :
– 59% for GenZ
– 55% for Millenials.
– Over the past twelve months, 25% of French people say they have chosen a destination specifically for outdoor activities
– 82% of those who enjoy outdoor activities on vacation or at weekends do so on trails, and 56% do so on water.
– The average budget per person for outdoor activities is €98, although the majority spend no more than €51.
– When booking a holiday based around outdoor activities, 50% prefer furnished accommodation.
– For 74% of French people, outdoor activities have become increasingly important in recent years.
– In the future, 40% of French people plan to organize more holidays around an outdoor activity, with this rate rising to :
– 54% of GenZ
– 53% of Millenials
