Breakfast debate: Uses and image of loyalty programs in France
The Ifop Group and Comarchinvite yououtoParis on June 17 for a morning of discussion on the new challenges of customer loyalty*.
How will the French consume in 2026? Why do people join loyalty programs? What are the real uses and expectations of brands? Can CSR strengthen consumer commitment and loyalty today?
During this breakfast debate, Virginie Huet Delmotte and Jessica Lavigne will decipher the main findings of an exclusive study conducted by the Ifop Group in the first quarter of 2026.
The event will also provide an opportunity to share experiences, best practices and prospects for the future of loyalty programs, alongside a number of retail players.
*Please note that places are limited and reserved primarily for retail players.
Your speakers
Jessica Lavigne
CRM & Customer Loyalty Consultant at Comarch
Comarch