Being the leader in the luxury sector, we provide support to the world’s top brands and organizations in their key markets. With a dedicated community of experts and access to VIC and HNWI, we guarantee top-quality surveys and personalized follow-up.
Market instability, more discreet postures, new life priorities… Very Important Clients are changing. Their loyalty can no longer be decreed: it is built on rarity, extremely close attention, and the ability of brands to foster an ultra-personalized vision of the world.
Faced with the Chinese slowdown and American saturation, Europe is once again a strategic hub. Residence, tourism, cultural prestige: brands need to juggle with more demanding local consumers, while continuing to appeal to the international elite.
“Dupes” are no longer just a threat in the sidelines: they have become objects of narrative, of inverted distinction, even of generational activism. For luxury brands, it is no longer simply a question of fighting against copying, but of understanding what this movement is saying about the relationship to prestige.
On the one hand, we have Gen Z hybridizing luxury, street values and commitment to causes; on the other, hedonistic baby boomers in search of status and legitimacy. Between the quest for exclusivity and the desire for disruption, brands have to grasp generational expectations that are sometimes antagonistic, but always highly codified.
A leader in luxury research since 2008, Ifop Group heads up a committee that combines in-house expertise, international perspectives and expert contributions to continuously enrich its knowledge of the sector. With Luxury Vibes, a quarterly publication of insights and trends, and its presence at key events, the committee contributes to making Ifop a key player in the debate on the future of luxury – for the benefit of its clients and the entire ecosystem.
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
Eric Briones
Managing Director, Journal du Luxe
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