To understand today’s world and shape tomorrow’s, it is essential to have a deep understanding of individuals.
This has been our conviction for 90 years.
Decoding cultural forces and fast-moving trends shaping beauty, luxury, and wellbeing across Asia.
We merge qualitative depth with strategic planning to craft brand platforms and narratives that inspire influence and drive lasting edge, from positioning audits to acquisition brand due diligence, ensuring brands thrive and resonate in China.
Transforming insights into strategies that elevate brands and inspire meaningful connections.
From our base in Shanghai, we decode China’s cultural shifts and fast-moving lifestyle trends, bridging them with Western perspectives to craft powerful springboards for luxury, beauty, and lifestyle brands.
Exploring emerging lifestyles, technologies, and wellness rituals to anticipate the future of self-care and aspiration.
Anchored in China and connected across Asia, we empower brands to scale insights and strategies seamlessly from Tier-1 cities to fast-rising markets in SEA, NEA and beyond.
Originated from Shanghai, Kevin has started his career in 1997 and has been dedicating all his career life into consumer research. During his career, Kevin has handled a great number of research projects, with a good reputation for having a strong marketing sense, creativeness and seeing the big picture in interpreting research findings into actionable insights and strategies.
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Having lived and worked across France, the US and now Shanghai, Nadia brings global expertise in beauty, luxe skincare, fragrances and digital. With a career spanning L’Oréal, Kantar and Brainvalue, she bridges East and West to turn cultural insights into strategic brand growth.
Recognized brands to guide you towards a positive future
Sector expertise and quantitative rigor at the service of decision-makers.
Sociological approach and analysis of sustainable trends to anticipate societal changes.
Measuring and managing the impact of communications and influences.
Social intelligence and innovation to understand and respond to conversations.
Qualitative and strategic insights to build an intimate and forward-looking relationship between brands and consumers.
If you don’t have one, we can build it together
A good brief includes your problem, your target audience, the themes you want to explore and other key elements.
At IfopGroup, artificial intelligence remains a tool for understanding individuals. Data from real respondents, orchestration by our experts, respect for ethics, we make people our real competitive advantage in AI...
For over 85 years, we’ve been putting the understanding of individuals at the heart of decision-making. Joining the Ifop Group means becoming part of an international ecosystem of experts in marketing and societal research, guided by curiosity, rigor and the desire to move the boundaries.
We support the biggest brands in their transformations, by combining methodologies to examine multiple perspectives and cultures. Here, every assignment is an opportunity to create value, feed strategic thinking and take concrete action in a world on the move.
What if it all started with you?
Group turnover in 2024
The percentage of studies conducted abroad
geographical hubs. In the USA, China and Europe
Learn more
Visit our dedicated page or contact us via contact@ifop.com.
